Advanced Analytics Program


This series of Category Management Training & Certification Programs are ideal for newly hired employees, new in-position Category Analyst or those aspiring to enter into or grow their CPG career.  These courses solidify category knowledge and lay the foundation for success in the category management field by emphasizing industry knowledge, history, and basic data analysis.


THE ADVANCED ANALYTICS PROGRAM WAS DEVELOPED IN COLLABORATION WITH Leading CPG retailers, manufacturers, and industry experts

TIMELINE approximately 8 hours of learning materials

Advanced Analytics Program Syllabus

  • Syndicated Scanner Data Basic
  • Syndicated Panel Data Basic
  • Retailer POS Data Analysis Basic
  • Syndicated Geo demographic/Behavioral Data
  • Opportunity Identification for Actionable Insights
  • Understanding Category Shopper Behavior
  • Leveraging Data for Basic Business Solutions
  • Pre & Post Assessment for each module
  • Individual Scorecards
  • Downloadable Resources: Key calculations guide, key terms glossary, access to data insights center, access to subject matter expert support.

Category Analyst Category Manager