Amazon Shopper Intelligence Database


It is now more important than ever for CPG companies and for retailers to understand the Amazon threat as the online giant works to further diversify their products and services.

The Amazon Shopper Intelligence database service is unique in that it provides essential insights missing from most retailers’ loyalty data, including encroachment by Amazon along with the reasons why. It also helps companies understand the merchandise categories in play and the discretionary dollars at risk.

The Amazon Shopper Intelligence database includes over 10 years of data on Amazon and Amazon Prime shoppers as well as leading retailers’ shoppers. It contains analytics such as the Prosper Shopper Preference Share, which indicates how Amazon is growing as a preferred retailer for 11 different merchandise categories and the reasons why, retail positioning maps, which plot retailers and their competitors based on the percentage of their shoppers who shop there for particular reasons, Net Promoter Scores and key demographics.

The Amazon Shopper Intelligence service provides subscribers access to these valuable insights and can be tailored to meet specific clients/retailers’ needs. These analytics are available via a cloud-based InsightCenter technology, which allows clients to predict markets, understand consumer segments and develop core business strategies. The service is updated every month. Alerts are also available and can be delivered to your laptop, smartphone or tablet as soon as new data becomes available.



The Amazon Shopper Intelligence Database Insights covers the following categories:

    • 9 standard segments
    • Shopper preference index by Hardlines, Softlines, Staples and Overall
    • In-depth view of Amazon Shoppers across 12 major merchandise categories
    • Retailer shopped most often
    • Reasons for shopping
    • Retail positioning maps
    • Likeliness to recommend
    • Average spend
    • Demographic breakdown Warehouse Club and Amazon Prime membership

Contact us if you’d like to have more info on the Amazon Shopper Intelligence Database.

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