Category Analyst Program


This series of Category Management Training & Certification Program are ideal for newly hired employees, new in-position Category Analyst or those aspiring to enter into or grow their CPG career.  These courses solidify category knowledge and lay the foundation for success in the category management field by emphasizing industry knowledge, history, and basic data analysis.


THE CATEGORY ANALYST PROGRAM WAS DEVELOPED IN COLLABORATION WITH Leading CPG retailers, manufacturers, and industry experts

TIMELINE approximately 15 hours of learning content

Category Analyst Program Syllabus

  • Basic Industry Knowledge
  • Category Management History and Process
  • Pricing Analysis
  • Promotion Analysis
  • Assortment Analysis Basic
  • Spreadsheet Development Basic
  • Presentation Development Basic
  • Syndicated Scanner Data Basic
  • Syndicated Panel Data Basic
  • Retailer POS Data Analysis Basic
  • Pre & Post Assessment for each module
  • Individual Scorecards
  • Downloadable Resources: Key calculations guide, key terms glossary, access to data insights center, access to subject matter expert support.

Category Analyst Category Manager