Ecommerce Fundamentals For Category Management
The Ecommerce Fundamentals For Category Management course provides a high level overview of how the ecommerce channel has shifted the approach of Category Management and will cover the following areas:
- Introduction to ecommerce for Category Management
- The ABCDE Framework and ecommerce Category Management Analytics
- The 5D Process
- How to take the first steps with new or different ecommerce data
Until a category manager has enough knowledge to work alone, and perhaps even after that point, they must work with the shopping marketing expert in the company throughout the 5D process.