Courses

Ecommerce Fundamentals For Category Management

$49.00

The Ecommerce Fundamentals For Category Management course provides a high level overview of how the ecommerce channel has shifted the approach of Category Management and will cover the following areas:

  1. Introduction to ecommerce for Category Management
  2. The ABCDE Framework and ecommerce Category Management Analytics
  3. The 5D Process
  4. How to take the first steps with new or different ecommerce data

Until a category manager has enough knowledge to work alone, and perhaps even after that point, they must work with the shopping marketing expert in the company throughout the 5D process.

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