Courses

Intermediate Shopper Marketing Course Bundle

$150.00

WHAT YOU WILL LEARN

How and why discounting does not create the desired behavior in shoppers, or drive profitable brand growth.  What it costs for a retailer to sell discounted goods.  How to use discounting effectively, in order to add real value to the brand and benefit both manufacturer and retailer.

Description

CURRICULUM

  • The True Cost of Discounting for the Brand
  • The True Cost of Discounting for the Retailer
  • The Value in Discounting
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