Intermediate Shopper Marketing Course Bundle
WHAT YOU WILL LEARN
How and why discounting does not create the desired behavior in shoppers, or drive profitable brand growth. What it costs for a retailer to sell discounted goods. How to use discounting effectively, in order to add real value to the brand and benefit both manufacturer and retailer.
- The True Cost of Discounting for the Brand
- The True Cost of Discounting for the Retailer
- The Value in Discounting