Courses

Intermediate Shopper Marketing Course Bundle

$150.00

WHAT YOU WILL LEARN

How and why discounting does not create the desired behavior in shoppers, or drive profitable brand growth.  What it costs for a retailer to sell discounted goods.  How to use discounting effectively, in order to add real value to the brand and benefit both manufacturer and retailer.

Description

Intermediate Shopper Marketing Course Bundle

CURRICULUM

  • The True Cost of Discounting for the Brand
  • The True Cost of Discounting for the Retailer
  • The Value in Discounting

WHAT YOU WILL LEARN

How and why discounting does not create the desired behavior in shoppers, or drive profitable brand growth.  What it costs for a retailer to sell discounted goods.  How to use discounting effectively, in order to add real value to the brand and benefit both manufacturer and retailer.

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