Courses

Shopper Marketing Program Bundle

$600.00

WHAT WILL YOU LEARN?

Understand why the industry needs to change.  Gain pragmatic advice and proven techniques to revolutionize your consumer goods business.  Study the Five Step Total Marketing Model – created by Toby and Mike.  Adapt strategies and resources to respond effectively to new shopping behaviors and environments.  Know the fundamental principles that brands must embrace to survive in these challenging times

Description

CURRICULUM

  • The History of Manufacturing
  • The Age of the Shopper
  • The $200 Billion Crime
  • What Is Shopper Marketing?
  • Three Different Customers
  • The Five Step Process
  • An Example of the Five-Step Process
  • Implications of the Five-Step Process
  • The True Cost of Discounting for the Brand
  • The True Cost of Discounting for the Retailer
  • The Value in Discounting
  • Consumer vs. Shopper Needs
  • Consumption Opportunities
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