Strategic Selling Program


This series of accredited category management training courses are ideal for newly hired employees, new in-position Category Analyst or those aspiring to enter into or grow their CPG career.  These courses solidify category knowledge and lay the foundation for success in the category management field by emphasizing industry knowledge, history, and basic data analysis.


Developed in collaboration with Leading CPG retailers, manufacturers, and industry experts

TIMELINE approximately 8 hours of learning content

Strategic Selling Program Syllabus:

  • Retailer POS Data Analysis
  • Retailer Economics Supply Chain
  • Joint Business Planning & Value Creation
  • Consultative Communication
  • Understanding Shopper Behavior, Beyond the Category
  • Leveraging Data for Advanced Shelving Solutions
  • Leveraging Data for Advanced Assortement Solutions
  • Pre & Post Assessment for each module
  • Individual Scorecards
  • Downloadable Resources: Key calculations guide, key terms glossary, access to data insights center, access to subject matter expert support.

Category Analyst  |  Category Manager



Contact us if you’d like to have more info about the Strategic Selling Program.