Can you articulate the difference between traditional category management strategies and ecommerce strategies? If not, you are not alone. Many are perplexed and unable to concisely differentiate between the two. Type of tactics The first differentiator comes down to the type of tactics used. Ecommerce calls for more pull tactics when applied to the…
How do you gain the attention of and impress a leading beverage alcohol distributor of premium wine and spirits in the US? Well, McKenzie Parrish did just that and is now a Category Consultant at the Republic National Distributing Company. McKenzie, a recent University of Texas at Tyler Marketing graduate, highlights the value-add of…
How eTail is changing Amazon has rung in the end of an era with the end of its Dash Button program which was launched in 2015 and has generated about 6,000 orders per day. The small electronic device was developed to ensure that replenishing frequently ordered products was easy and fast. The end of this…
Holiday Shopping Insights for 2018 According to the Learning Evolution Insights Center information, at the end of November 2018, just under half of the respondents in our study had not yet started their holiday shopping. Less than three percent had completed this task. The insights center, powered by Prosper Insights & Analytics, offers an…
SkillUp! and gain confidence to move into a new position There are a number of reasons why we may need to sharpen our skills and SkillUp! For Felicia Vanderwoude , it was moving into a new industry and position. Brand new to CPG and retail, Felicia needed to acquire knowledge and confidence in order to…
