Shopper Marketing

Transparency Is The Key To Shopper Trust, Learning Evolution Accredited Category Management Training

Transparency Is The Key To Shopper Trust

  Close to 90% of shoppers will trust a brand or retailer who provides complete and easy-to-understand definitions for all ingredients. Category Management Association’s Emeritus Gordon Wade points out this key statistic from “The Transparency Imperative”(Food Marketing Institute & Label Insight) in his latest whitepaper “CatMan + Transparency” also published in partnership with Label Insight.…

Shopper Marketing Process Learning Evolution

Master Shopper Marketing Using 5 Steps

Effective shopper marketing is becoming increasingly important to growth at the tills. Shoppers find themselves in the driver’s seat as the power shifts leaving manufacturers and marketers in the dust. (Learn more on this in the Age of the Shopper, which can be taken as part of our Core Shopper Marketing course or as part…