People may be the largest expense in a company. However, they offer the biggest competitive advantage. This is according to Tom Fox of Fox Sales Coaching and Learning Evolution Partner.
Tom Fox, along with Learning Evolution, attended the NBWA Annual Convention.
Tom presented on the importance of consistently and constantly developing your sales people.
He demonstrated how you can transform your company’s culture by incorporating a blended approach to developing people.
“Wherever you find excellence, you find continuous learning. They go hand in hand. Wherever you find that continuous learning is missing, you find mediocrity.”
Resisting Happiness, Matthew Kelly
The presentation delved into reasons why training does not work and how sales team development can’t be an occasional occurrence. How styles of leadership, organisational culture and developing a transformation plan lend themselves to continuous learning.
Tom, a leading beverage sales trainer in the US, recommends creating an environment that encourages consistent and constant development by following a four-objective approach:
- A system in place that constantly develops people
- Transform the sales culture of your company
- Increase sales/share
- Job satisfaction/loyalty.
Our PROFITS training is a best-in-class program that specializes in beverage sales training for craft beverages and more.
A recent survey showed that 92% of the participants surveyed say they would happily recommend PROFITS training to their colleagues or friends in the industry.
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