It’s been long understood that data-driven fact based presentations are the backbone of providing excellent category management solutions.
What is still only lightly being talked about is how difficult it can be to develop effective data storytelling that articulates the connection between insights and opportunity.
We’ve spent this year helping some of our clients deliver a tailored program to help teach their category teams to deliver more effective presentations to their customers.
What has become apparent from is a need across categories and non-specific to any one channel to translate data into an effective story.
More data means more information that needs to be translated and interpreted into the right insights and then crafted into a meaningful story that relates to the audience while getting a specific message across.
Learn more here.