Leading beverage alcohol distributors want you to have these skills


How do you gain the attention of and impress a leading beverage alcohol distributor of premium wine and spirits in the US? Well, McKenzie Parrish did just that and is now a Category Consultant at the Republic National Distributing Company.

McKenzie, a recent University of Texas at Tyler Marketing graduate, highlights the value-add of having benefited from the Learning Evolution’s category management modules

“Having the opportunity to complete the CatMan modules in college was more beneficial than I could ever imagine. I never thought it would shape my career.”

McKenzie adds: “Republic National Distributing Company was impressed with my category management background from the start.”

She explains her background in category management caught the eye of her manager as well as their corporate office.

“My experience of using this tool that the University of Texas at Tyler helped me to land my interview and was a major deciding factor when I was hired. The knowledge that I gained from the CatMan modules prepared me for my career and also gave me an advantage in my position.”

Dr Krist Swimberghe, the University of Texas at Tyler

Dr Krist Swimberghe, Chair, Department of Management and Marketing at the University of Texas at Tyler explains: “In a highly competitive job market, it is important that universities go beyond providing young graduates with foundational and conceptual knowledge.”

He notes that legislators expect students to acquire marketable skills while in college and demand that universities prepare students for tangible careers in industry.

“The Soules College of Business at the University of Texas at Tyler integrates Learning Evolution’s category management modules into the undergraduate marketing curriculum. It prepares students to sit for the Certified Professional Category Analyst (CPCA) exam and enables students to pursue a career path in business/category analytics.”  

Category Analyst program
Learning Evolution’s Category Management modules for the Certified Professional Category Analyst program

Krist commends the training: “The mastery of the material enables students to speak the same vocabulary as industry professionals and instils confidence that the skill set that has been acquired by the student while in college is “real”.”

In fact, he believes this is a true “difference maker” when employers consider selecting from a candidate pool.

Learning Evolution partners with higher education institutions to provide powerful training that set graduates apart.  It is the right combination of knowledgeable professors and functional training that prepares new graduates.

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