category management training

Transparency Is The Key To Shopper Trust, Learning Evolution Accredited Category Management Training

Transparency Is The Key To Shopper Trust

  Close to 90% of shoppers will trust a brand or retailer who provides complete and easy-to-understand definitions for all ingredients. Category Management Association’s Emeritus Gordon Wade points out this key statistic from “The Transparency Imperative”(Food Marketing Institute & Label Insight) in his latest whitepaper “CatMan + Transparency” also published in partnership with Label Insight.…

Category management process

The 8 Step Category Management Process

The category management process typically consists of eight steps. These eight steps provide a systematic approach for you to utilize and apply to each and every product in a store. But before we talk further to this process, perhaps we should understand the function of category management. Category Management can be described as the primary…