Today we live in the world of the connected shopper. The recent acceleration of e-commerce has left the retail industry shaken and we cannot continue to meander along the path of yesterday’s marketers. These changes have driven the need for more retailer and supplier collaboration in digital and e-commerce. Our E-commerce Fundamentals For Category…
Effective, strategic category management is vital! Category management is essentially the primary platform from which CPG brand owners interact with retailers. It provides the language, process framework and the metrics. All these elements help to communicate the strategic and tactical recommendations to the retailer. However, there are some trends that brand owners need to heed.…
Category management success has been affected by the modern shopper. JDA Software Group Inc, a leading provider of end-to-end, integrated retail and supply chain planning and execution solutions survey cemented this fact in their survey findings. The “Voice of the Category Manager Survey 2017” revealed pertinent thinking from nearly 100 professionals involved in category management and…
Category management is the primary platform from which CPG brand owners interact with retailers. It provides the dialogue, process framework and analytics for communicating tactics with retailers. Sounds intriguing, doesn’t it? Well, here are seven compelling reasons why you might want to be a category manager. 1 Show me the money! We all want to…
This 8-page presentation gives insight into why CPG teams need to become better storytellers. For more information or demonstration, please contact: Telephone (619) 342 7829 sales@learningevolution.com
