Category Management

Trends Shaking Up Category Management

3 Trends Shaking Up Category Management

Effective, strategic category management is vital! Category management is essentially the primary platform from which CPG brand owners interact with retailers. It provides the language, process framework and the metrics. All these elements help to communicate the strategic and tactical recommendations to the retailer. However, there are some trends that brand owners need to heed.…

Category Management Success

Insights For Continued Category Management Success

Category management success has been affected by the modern shopper. JDA Software Group Inc, a leading provider of end-to-end, integrated retail and supply chain planning and execution solutions survey cemented this fact in their survey findings. The “Voice of the Category Manager Survey 2017” revealed pertinent thinking from nearly 100 professionals involved in category management and…

Be a category analyst or manager

Category management is the primary platform from which CPG brand owners interact with retailers. It provides the dialogue, process framework and analytics for communicating tactics with retailers. Sounds intriguing, doesn’t it? Well, here are seven compelling reasons why you might want to be a category manager. 1  Show me the money! We all want to…

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