category manager

Be a category analyst or manager

Category management is the primary platform from which CPG brand owners interact with retailers. It provides the dialogue, process framework and analytics for communicating tactics with retailers. Sounds intriguing, doesn’t it? Well, here are seven compelling reasons why you might want to be a category manager. 1  Show me the money! We all want to…

category management

3 Reasons for Category Management Training

Over the past 12 years, our company has had the good fortune of working with 7 of 10 largest Consumer Packaged Goods companies in the world. And we have also enjoyed skilling up many of the leading North American retailers, top-ranked brokers, distributors and higher education universities. We regularly ask the leaders within our client’s…

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