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Be a category analyst or manager

Category management is the primary platform from which CPG brand owners interact with retailers. It provides the dialogue, process framework and analytics for communicating tactics with retailers. Sounds intriguing, doesn’t it? Well, here are seven compelling reasons why you might want to be a category manager. 1  Show me the money! We all want to…

Insights for Category Management Best Practice

Why read this White Paper? Category management is one of the most successful business processes developed in the 20th century. It is used in one form or another globally by most manufacturers and retailers representing a variety of trade classes and business verticals, especially consumer packaged goods. The retail landscape has changed dramatically since the…

Gamification

Category Management Key Terms

By Keith Huser February 18, 2013 Get your free copy of category management key terms as used in the profession. This list of terms can also be used while completing our online Category Management training courses. A Additional Markup – An amount added to a cost price in calculating a selling price, especially an amount that…

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