shopper

Transparency Is The Key To Shopper Trust, Learning Evolution Accredited Category Management Training

Transparency Is The Key To Shopper Trust

  Close to 90% of shoppers will trust a brand or retailer who provides complete and easy-to-understand definitions for all ingredients. Category Management Association’s Emeritus Gordon Wade points out this key statistic from “The Transparency Imperative”(Food Marketing Institute & Label Insight) in his latest whitepaper “CatMan + Transparency” also published in partnership with Label Insight.…

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