Courses

Course Description:

Category Analyst
The Category Analyst program solidifies category knowledge and lays the foundation for success in the category management field by emphasizing industry knowledge, history, and basic data analysis. CPCA’s develop the skills and category expertise to establish themselves as front-line resources for our retail partners. Additionally, this level of Category Analyst have worked with retail POS and syndicated data. They have provided pricing, promotion and assortment analysis and have training plus experience with space planning software and relational databases.

Target Audience:

All client/customer facing associates including but not limited to: Sales, Business Managers, Business Manager Assistants, National/Category Development Managers, Customer Managers, and Retail & Insights Analysts.

Course Offering:

LECA_101: Basic Industry Knowledge 45 min
LECA_102: Category Management History and Process 45 min
LECA_103: Pricing Analysis 60 min
LECA_104: Promotion Analysis 60 min
LECA_105: Assortment Analysis (Basic) 45 min
LECA_106: Spreadsheet Development (Basic) 45 min
LECA_107: Presentation Development (Basic) 45 min
LECA_108: Syndicated Scanner Data (Basic) 45 min
LECA_109: Syndicated Panel Data (Basic) 60 min
LECA_110 Retailer POS Data Analysis (Basic) 50 min

Course Description:

Category Manager

The Category Manager program promotes the ability to develop comprehensive category reviews that utilize scanner data and household panel to identify and prioritize retailer opportunities. CM’s are at an advanced level with all the aforementioned criteria as well as understand the ethical expectations and legal implications of category management. CM’s also possess experience with geo-demographic/behavioral data and can identify actionable insights. These programs have conducted category reviews and comprehend root cause analytics, shopper behavior, retailer economics and the supply chain.

Target Audience:

All client/customer facing associates including but not limited to: Senior Sales, Sr. Business Managers, National/Category Development Managers, Customer Managers, and Retail and Insights Managers.

Course Offering:

LECM_201: Assortment Analysis – (Advanced) 45 min
LECM_202: Spreadsheet Development – (Advanced) 60 min
LECM_203: Presentation Development – (Advanced) 45 min
LECM_204: Syndicated Scanner Data – (Advanced) 60 min
LECM_205: Syndicated Panel Data – (Advanced)45 min
LECM_206: Retailer POS Data – (Advanced) 60 min
LECM_207: Space Management 60 min
LECM_208: Store Level Data 60 min
LECM_209: Syndicated Geodemographic and Behavioral Data 60 min
LECM_210: Opportunity Identification for Actionable Insights 60 min
LECM_211 Root Cause Analytics 60 min
LECM_212: Comprehensive Category Reviews 60 min
LECM_213 Understanding Category Shopper Behavior 50 min
LECM_214: Leveraging Data for Basic Business Solutions 60 min
LECM_215: Retailer Economics and Supply Chain (Basic) 60 min

Course Description:

Strategic Advisor

Strategic Advisors (SA) are advanced in Customer Relationship Management and adept at joint business planning and value creation. SA’s are experts in collaborative partnerships and consultative selling. As experts in understanding retailer shopper segmentation and shopper behavior, beyond their given category, they are specialists in leveraging data for advanced shelving and assortment solutions and can provide advanced pricing and promotion analysis.

Target Audience:

Senior Management including Director, Vice President, and Senior Vice Presidents.

Course Offering:

LESA_301 Retailer Economics and Supply Chain (Advanced) 60 min
LESA_302 Joint Business Planning and Value Creation 60 min
LESA_303 Collaborative Partnerships 60 min
LESA_304 Consultative Category Management Communication 60 min
LESA_305 Understanding Shopper Behavior Beyond the Category 60 min
LESA_306 Retailer Shopper Segmentation 60 min
LESA_307 Leveraging Data for Advanced Shelving Solutions 60 min
LESA_308 Leveraging Data for Advanced Assortment Solutions 60 min