Acosta has been a reseller partner of Learning Evolution since 2011. It offers all 33 required accredited category management training modules to their employees and customers as part of the Acosta University.

for the petroleum/convenience, retailing, refining and foodservice industries. With the National Association of Convenience Stores and Impact 21, Learning Evolution has developed an online advanced category management course. It is certified and specially designed for convenience store professionals.

Strategix, the German boutique consulting firm and software-reselling firm, was founded in 2001. It has offices in Germany, Poland, Romania and Russia. Its solutions optimize the famous four Ps of traditional category management. By combining the four Ps, it produces a unique interaction, that not only creates synergies but also a homogeneous and continuous business process. It assists leading retailers and manufacturers in Central and Eastern Europe to develop and integrate seamlessly innovative comprehensive business solutions.

and trade marketing functions for FMCG, service and industrial B2B companies. It provides analysis, strategies, methodologies and solutions to improve business results. In addition, Retail Marketing trains executives to enable them to apply global best practices in areas like route to market, sales, account management, trade marketing and marketing.

to your organisation’s software implementation. Its ultimate goal is to implement solutions that power success and become the building blocks for an ongoing business partnership.

Formerly a Vice-President of National Accounts, he has extensive experience working with major domestic suppliers, importers, wholesalers and retailers. Tom has successfully developed win-win relationships with retailers as a category captain” and category validator. Tom contributes to numerous national publications and serves as a panelist at beverage industry seminars and conventions.

impacts this niche world and how business performance can be improved. The content is based on the thinking of global shopper marketing experts and authors of “The Shopper Marketing Revolution” Toby Desforges and Mike Anthony.

These insights range from brand purchased most often, purchase frequency, store shopped most often, average spend, and in-store behavior (trouble finding products and reasons why) for 12 “aisles.”